Kraft Moosic Festival
Research indicates that dairy cows experience less stress when listening to music at less than 100 BPM. Kraft mac and cheese is known for being the most comforting comfort food. But how could Kraft make it even more comforting? By comforting its very source-dairy cows. Less stress means better milk. And better milk means better cheese.
Recognitions:
Silver Graphis New Talent Award 2024
To get the word out, the lineup will be printed onto the back of Kraft Mac & Cheese boxes.
Artists will perform slowed-down versions of their songs at the ideal 100 BPM for the cows, and the audience can watch the live stream all weekend long.
These exclusive songs will be available on all streaming platforms.
After the festival, fans can keep queuing songs for the cows, offering them musical comfort around the clock.
The icing on the cake? Mac & Cheese lovers can watch the cows enjoying their music selections live.
Yes, we came up with a lineup of cow-friendly artists.
Credits AD: Harper Herman Aleah Jones CW:Paige Shin Philip Acierno