The one thing that lasts from the moments that don’t.
When you look at clothes, it’s easy for your mind to reminisce about the times of wearing them. As the quality of these garments begins to fade, so will the memories. By creating quality pieces, Acne Studios allows these moments to live through their clothes, giving you a wearable memento that will last a lifetime.
Credits
Julius Burger AD
Gislaine Garcia AD
Philip Acierno CW
We got to the ceremony an hour early to find the best possible seats. When they called our name, my mom grabbed my hand. I wiped her delicate tears with my sleeve. We understood everything we’ve worked towards was for this moment. I was the first person in our family to graduate college.
It was a rainy weeknight. As I walked towards my car, I could hear a delicate whimper from the corner of the parking lot. A newly born puppy that couldn’t open her eyes. I wrapped her in my jacket and while driving home, she looked up at me with fully opened eyes. I knew I found my new best friend.
We grabbed our baseball gloves for a game of catch. I wiped the ball off on my sweater and lobbed it her way. She caught it for the first time, I ran over, picked her up, and celebrated with a warm hug…
I turned around, wiped my sunglasses, and took one last look. We finally were moving from our childhood home. The one thing that lasts from the moments that don’t.
The baby finally fell asleep and my wife closed her eyes for the first time in 19 hours. The nurse gave me the thumbs-up, I tied my hoodie tight over my eyes, and I slept with our family for the first time. The one thing that lasts from the moments that don’t.
Text will appear on Acne’s iconic bags to invite people to carry these moments through their clothes with a fill in the blank you can do instore.
Buying this ___ ensures you’ll have an everlasting memory with the moments that don’t
This ____ will carry on all the times you ____ or ____. Being the thing you can take from the moments that aren’t forever.