To the planet, +2º warmer is a cooler beer.
The good times we enjoy today threaten the good times we want to enjoy tomorrow without us realizing it.
As one of the biggest beer brands in the world, Heineken can make a little change to make a big difference in the world. Changing the temperature of your refrigerator by +2ºC keeps beers cold and saves up to 15% energy, making this initiative good for businesses and the planet.
Recognitions:
Clio Awards: Honorable mention
Categories: Partnerships and collaborations. Integrated campaign.
Miami Ad School Ideathon Finalist
During the Champions League final warmups, we will reveal to the world our new standard temperature by raising the player’s numbers by two. Making the public question what’s happening with their favorite players.
Business owners will start the campaign by raising the temperature of their refrigerators by 2ºC. Once this change is made, they’ll receive a green star for doing their part in lowering their carbon footprint.
