EFL Championship X Dirt Is Good

It’s no secret that dirt has always been an unwelcome guest. Persil’s Dirt is Good was looking for a PRable moment that invites dirt to live proudly on our clothes. But to Dirt is Good, it's a badge of honor—a mark of hard work, grit, and determination. The underdogs of the EFL Championship are no strangers to this.

Recognitions:

2024 Honorable mention Graphis New Talent Award

2024 New Bloods D&AD Pencil

After each game of the season, Dirt is Good will auction off the players' match-worn kits. The dirtier the kits, the higher the starting price, as every stain represents their hard-fought journey to success.

To kick off the campaign, we will take these dirty jerseys and place them on statues in front of Champions stadiums.

Credits Harper AD: Herman Aleah Jones CW: Paige Shin Philip Acierno

Previous
Previous

HEINEKEN +2º

Next
Next

THAT'S THE SPIRIT