Living Fit and being fit go hand in hand.
According to the CDC, working out with others pushes people to work harder and meet their goals. Working out is already a strenuous task to do alone. But when you have the proper mate to reach your goals, those reps don’t sound so bad. For aspiring gym rats and Love Island fans, liveproperFIT is an app where gym goers can find gym partners and reach their personal fitness goals together.
Credits:
Harper Herman AD
Aleah Jones AD
Philip Acierno CW
Recognitions:
2023 Leader Award for the Summit Awards Emerging Media category.
Manifesto
Spot your lad
Give them the energy needed
Add that extra kilo to the bar
Take a sip of the right bevvy to go with it.
Be cheeky after that last rep.
Stay alert; don’t be knackered.
Couple up for the irreplaceable experience: the perfect pair.
What is the perfect pair?
Is it the right amount of pre-workout to split with your gymmate? Is it the text that reads “back and biceps today.”? To us, it’s about mugging off all the bad habits and bringing the heat that comes from the fire pit.
Get that extra push from a new lad and a new drink that will get you buzzin’ to become the best version of yourself.
Downloading the app
For its launch, viewers will be prompted with a QR code in Love Island UK’s next season that will guide them to Live Proper Fit. Live Proper Fit will ask permission to access applications on your device to streamline the initial set-up process.
Meet Kyle C.
At its core, Live Proper Fit wants to help its users meet their goals. First and foremost, these need to be established.
Our user, Kyle, is a 24-year-old student.
His social life has been at an all-time low since starting school. He spends his only free time eating and binging Love Island, where he learned about this app that could turn things around for him. With the information already in Kyle’s phone and a little bit of his help, he’s ready to get on the job.
Couple Up
He’s given three potential partners to choose from, with the option of selecting none, some, or all. If he doesn’t like the recommended partners, he can mug off the ones he doesn’t want to step forward for.
Kyle can chat with his matches until he picks one mate who he fancies most. After chatting, he’s decided he wants to put his eggs in one basket and meet up with Maddie H. Using the app’s gym finder, he is able to find the perfect place to work out with Maddie.
Working out with your mate
Meet up with your mate at your local gym, sponsored Buzzin’ gyms, or exercise remotely. Live Proper Fit integrates with your health tracker for more accurate measurements, all while logging your workouts in the app.
Gettin’ Fit
Couples like Kyle and Maddie can follow exclusive Islander workouts found in the app. Their Apple watches will sync up in the app and provide a comprehensive log. Crackin’ on and gettin’ fit? Join a challenge together to take things to the next level.
The Fire Pit
An exclusive competition to win it all… all the Celsius you and your partner could ever need.
Social Media
Islanders, gyms, and other influencers will be posting organic and paid content. Our chosen creators will story their workout recap, former islanders’ class announcements, and even share their Fire Pit leaderboard stats.
Couple up Cans
Limited edition cans with QR codes that will direct you to transform your workout journey.
